# We're Relaunching StatusDashboard

A rebuilt platform, a clearer admin experience, and a public status page you're proud to share. Here's what's changing and why we think you'll feel the difference.

Date: 2026-08-16
Author: The StatusDashboard Team

Source: https://statusdashboard.com/blog/relaunching-statusdashboard

We've spent the last year rebuilding StatusDashboard from the ground up. Today we're relaunching the platform, not as a coat of paint on the old product, but as a modern foundation for how teams communicate reliability.

If you've used StatusDashboard before, some of this will feel familiar. A lot of it won't. This post covers what's changing and why. We will publish deeper guides on the blog in the weeks ahead.

> **Existing customers:** Your live status dashboards keep running. Nothing changes for you today. Our customer support team will contact each account directly for migration support in the coming months. Questions now? [Reach out to support](/contact).

## The short version
|                       | Previous experience                           | Relaunched platform                                                                                         |
| --------------------- | --------------------------------------------- | ----------------------------------------------------------------------------------------------------------- |
| **Admin app**         | Functional, but dated workflows               | Refreshed UI with light/dark mode and faster paths to declare incidents and post updates                    |
| **Status pages**      | Reliable public pages                         | Richer branding, component modeling, and subscriber signup flows                                            |
| **Themes**            | Mostly fixed light styling                    | Light/dark mode on public pages, with your brand accent color carried through                               |
| **Accessibility**     | Uneven assistive support across surfaces      | Fully accessible public status page: keyboard navigation, screen readers, and semantic structure throughout |
| **Notifications**     | Primarily email-centric                       | Refreshed email, SMS, Slack, Teams, Google Chat, and webhooks                                               |
| **Subscriber emails** | Basic templates with platform-default footers | Compliance-ready footers, polished templates, and reliable rendering across more email clients              |
| **API**               | Limited surface area                          | Full REST API mirroring what you can do in the app                                                          |
| **Enterprise**        | Add-on feel                                   | SSO, roles, audit, whitelabel, and post-mortem follow-ups as first-class paths                              |
| **Documentation**     | Scattered                                     | Unified docs, API reference, and release notes at `/docs`                                                   |

That's the headline. The sections below unpack *how* and *why*.

## Why we rebuilt instead of patching
Status pages sit in an uncomfortable spot: they must be **boringly reliable** when nothing is wrong and **loudly clear** when something is. The old platform did the job, but every incremental feature fought the original architecture.

We wanted:

1. **One coherent data model** for components, events, timelines, and subscribers, so a single update propagates everywhere it should.
2. **An admin experience** that matches how on-call teams actually work under pressure: fewer clicks to declare, update, and resolve.
3. **Public surfaces** (status page, email, chat) that stay in sync without manual copy-paste.
4. **An API** that automation engineers can trust for the next decade of integrations.

Relaunching let us make those bets without dragging years of compromise forward.

## Three things you'll notice immediately
<Cards>
  <Card title="Faster incident workflow" href="/docs/quick-start">
    Declare incidents, post timeline updates, and resolve, with notifications wired in from the start. Less hunting, more communicating.
  </Card>

  <Card title="Status pages that feel intentional" href="/docs/status-dashboards">
    Custom domains, branding, component groups, and subscriber signup flows that look like they belong on your site, not a generic template stapled on.
  </Card>

  <Card title="Reach people on their channel" href="/docs/notifications">
    Email is still table stakes. Now add SMS, Slack, Teams, Google Chat, and outbound webhooks so updates meet customers where they already work.
  </Card>
</Cards>

## What's better, area by area
### For operators and support
| Capability              | What's improved                                                                                               |
| ----------------------- | ------------------------------------------------------------------------------------------------------------- |
| **Event timelines**     | Structured status history with clear resolve/reopen semantics: a durable record for post-incident review      |
| **Maintenance windows** | Schedule ahead, notify subscribers, and show planned work distinctly from unplanned incidents                 |
| **Roles & permissions** | Invite the right people with the right access. Support, engineering, and admins aren't forced into one bucket |

### For security and compliance
| Capability                      | What's improved                                                                                                                                       |
| ------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------- |
| **SSO**                         | SAML and OIDC as first-class admin configuration: domain mapping, enable/disable, and break-glass paths when IdP access fails                         |
| **Roles & permissions**         | Clear admin vs. user boundaries: who can change org settings, billing, status dashboards, and events                                                  |
| **Audit log**                   | Always-on, searchable record of meaningful app, API, and automated activity: who did what, and when                                                   |
| **Subscriber email compliance** | Tenant mailing address and branded footers on subscriber emails; polished templates built to render reliably across major clients (including Outlook) |
| **Deliverability controls**     | Organization-wide suppression list and delivery logs for bounces and complaints, so you can protect reputation without guessing                       |
| **Subscribe spam protection**   | reCAPTCHA on public status dashboards (SSO off) for subscribe and manage-request flows, which cuts bot signups and keeps subscriber lists cleaner     |
| **Dashboard access controls**   | Per-dashboard IP allowlist when a status page should be internal-only (office, VPN, egress IP)                                                        |
| **Public vs. private metadata** | Event attributes that stay in the editor. Internal ticket IDs and runbook links don't leak to public status pages or subscriber notifications         |

### For your customers and subscribers
| Capability                  | What's improved                                                                                                                                                                  |
| --------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Component clarity**       | Show *which* part of the product is affected (API vs. web app vs. a region), not a single red bar for everything                                                                 |
| **Accessibility**           | Public status pages built with semantic HTML, keyboard navigation, visible focus, and contrast-aware design aligned with WCAG, so outage updates stay readable for every visitor |
| **Subscription options**    | Let visitors choose components and channels; reduce noise, increase relevance                                                                                                    |
| **In-dashboard help**       | Short guides on the status page for email, SMS, Teams, Google Chat, and webhooks: how to subscribe, verify, and manage preferences                                               |
| **Notification formatting** | Richer emails and chat messages that link back to the live timeline                                                                                                              |
| **Post-mortem reports**     | Structured follow-up on incidents and maintenance: publish when ready, unpublish without losing the draft                                                                        |

### For engineers and integrators
| Capability               | What's improved                                                                                                                                         |
| ------------------------ | ------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **REST API**             | Create and manage components, events, timelines, subscribers, and more. [Documented at `/docs/api`](/docs/api)                                          |
| **Custom domains & SSL** | Self-service provisioning for status dashboards, custom domains, and SSL certificates. Add your DNS record and go live without opening a support ticket |
| **Inbound webhooks**     | Turn external alerts into incidents without building a custom bridge first                                                                              |
| **Outbound webhooks**    | Push status changes into your own automation stack                                                                                                      |

> **Questions or feedback?** We built this relaunch around how teams actually run incidents. If something does not work the way you expect, or you have a suggestion, [reach out to support](/contact). We read every message.

## What's *not* changing
Some principles carry over because they were already right:

* **Transparency during incidents** is non-negotiable. The product still exists to make the official story easy to find.
* **Your brand on your domain.** Whitelabel and custom domains remain central, not premium afterthoughts.
* **Secure, reliable hosting.** Same commitment to security and operational discipline outlined in our [Trust & Security](/security) materials.

## If you're an existing customer
We're treating relaunch as a **guided transition**, not a hard cutover.

**Your status dashboards stay live.** Keep using StatusDashboard as you do today. Your data, subscribers, custom domains, and public status pages are unchanged.

**Our customer support team will reach out to every account.** In the coming months, we will contact you directly for migration support. You will not need to piece together the plan from blog posts.

| Phase               | What to expect                                                                              |
| ------------------- | ------------------------------------------------------------------------------------------- |
| **Today**           | No disruption. Continue on your current setup while new signups use the relaunched platform |
| **Your migration**  | Direct outreach from our support team with guidance for your account                        |
| **After migration** | Single platform, unified docs, predictable API versioning                                   |

Questions in the meantime? [Reach out to support](/contact). We will walk you through what relaunch means for your account.

## Stay in the loop
We'll use this blog for product updates, guides, and release notes. If there is a topic you want covered, [reach out to support](/contact) and tell us what would help your team.

> **New here?** [Start a free trial](https://app.statusdashboard.com) and follow the [Quick Start](/docs/quick-start). Most teams have a credible first status page live in one sitting.

***

The relaunch isn't a marketing moment for us. It's a promise: when something breaks, your customers get clarity, and your team gets a system that helps instead of fights you.

We're glad you're along for the rebuild. Tell us what you need next.
